This month we experienced our second cameo on TV. Slowly, but surely, we are becoming a household name – well that might be a little bit of an exaggeration. Never the less, we’ve gained more beautiful followers on Twitter and Facebook due to the help of the E4 Made in Chelsea stars.
We always knew about the power of social networking but how to use it was another thing altogether. Once our brands and our own bespoke swimsuit were worn on TV by the E4 stars, we were hit with the real potent potential that Twitter & Facebook had to offer a specialist boutique – a few tweets from the Made in Chelsea stars Rosie Fortescue, Millie Mackintosh, Amber Atherton, Caggie Dunlop & Louise Thompson have given us the opportunity to reach out to new customers with amazing new brand information and opportunities for shopping events in store, among many more fabulous offers.
As our niche is to give customers the best service that we can humanly offer, having another way of communicating with people is invaluable to our philosophy. We want people to visit our store and experience personal styling tips, advice on cuts, sizes and styles which they can walk out of our boutique happy, with a Biondi bag swinging from their hand, knowing they have been given nothing but honest help.
Now we have reached almost 900 followers on Twitter, we can’t help but think that this could be 900 more people we can give a helping hand to when it comes to getting the right swimsuit or bikini – because let’s face it, for most of us, the idea of that holiday moment when you have to step out for the first time on the beach or by the pool wearing your bikini isn’t a thought that fills us with joy, in fact, it’s usually one that fills us with dread. But knowing that you’ve had unbiased advice on style, size, colour and cut… you’ll bound to be full of self-confidence.
Some might look down on companies using TV shows as a way to gain publicity, but from first-hand experience we have embraced our 15 minutes of fame like Andy Warhol suggested we would, we’ve used it to connect more with our customers, adding to our unique personal service, which is something you undeniably can’t look down on.
For more information on this stunning red swimsuit by Biondi - £195, as worn by E4 Made in Chelsea star Millie Mackintosh, please call us on 020 7349 1111.